To promote Twitter Amplify I created a small booklet packed with information for clients on the benefits of Amplify and other Twitter Products. The circular design was inspired by the vibration of speakers, to tie in with the product name, conveying the idea that Amplify helped clients reach a wider audience.
In Colourful Company is an online community for colour lovers. For their 2nd birthday they had a week long Instagram challenge based on a list of prompts. As a challenge for myself I decided to use each prompt to illustrate what being a member of the community meant to me.
Lettered and illustrated in Procreate on the iPad Pro
Football generates huge amounts of conversation on Twitter. The start of the Premier League season holds huge potential for revenue, so we wanted to encourage clients to use Twitter products to tap into that conversation.
To do that I designed “Season Tickets” to be sent out to all the larger agencies. Each ticket contained stats about the footballers with the largest following, data about football conversation on twitter, and on the back, a breakdown of twitter products available.
While working at Mind Candy, we partnered with Chessington World of Adventures to create a real life Moshi Monsters Treasure Hunt.
Characters from the game were hidden around the park, and each one held a clue. I designed a booklet, based on the journal of the games Explorer character; Buster Bumblchops, for the children to take around the park to make notes, and decipher the code to find the answer. Once the code was broken it could be exchanged for an in game prize; a unique code for some seeds, which was on a card designed to look like a seed packet.
As Buzz Radar’s in-house designer, one of my jobs is to produce regular infographics based on social media insights produced by the platform.
The infographics are often based around major events, highlighting the insights that Buzz Radar generates. Making sure they’re topical and eye catching ensures they are widely shared.
When Petlandia launched their personalised pet emoji app, they commissioned me to work on some digital stickers.
Users could customise an illustrated animal to look like their pet, and these would be placed into the sticker designs which could then be added to their phones keyboard to use in messages.
As well as Animated Videos, Tastemade also commissioned me to do create some shareable images for snapchat.
I was commissioned by Quarto Publishing to design their new children’s recipe book Super Squishies, Slime and Putty by Tessa Sillars-Powell.
With over 100 pages, and a very tight turn around, it was a challenge, especially as it was my first book design, but it was well received and has since been published in multiple languages.
Buzz Radar needed their branding further developed and asked me to create a lock up to compliment their original logo. This has now become a core part of their brand identity and we‘ve created a complete set of brand guidelines around these core, creative concepts.
I’m also responsible for creating all the iconography for their website and platform.
Over the course of a year I worked with Tastemade, producing animated videos for their Snapchat channel.
To encourage more interaction from users I came up with a few ways to create simple games from the videos. These ranged from horoscope type videos, where users would screenshot to find out about themselves, to whack-a-mole type games, where users would screenshot when they spotted a specific item.
I was asked by Lebara mobile to design some invites for an exclusive event they were holding for partners and clients. The design had to reflect the brand, but also feel special and high end. The final invites were printed on matt laminate with spot UV details.
At Twitter I worked on the B2B marketing team and one of our goals was to market Promoted Products. One way we decided to do this was to create a content calendar for clients, detailing all big TV and sporting events for the coming months, so they could plan out their promoted content.
The calendar folded out for a long view, or could be viewed as a booklet. It also contained stats around previous larger events, such as The Oscars, to encourage clients to get involved.
Buzz Radar asked me to create a simple explainer video for their websites home page, to show clients what their product does, and the benefits of using it.
As an avid enamel pin collector I’d been keen to design and make my own pins.
Earlier this year I decided to set up a Kickstarter Campaign to fund making some of my designs, and it was a success, ending at 270% funded.
I designed the pins themselves, as well as an embroidered patch, stickers, and additional stationery for packing them up to post to those who ordered them.
During my time working with Tastemade I also animated a number of Article Introductions - designed to catch the eye of users so they would then swipe up to read the attached article.
I also designed and animated an introduction, and full recipe video, for one of my own simple recipes.
Tastemade were keen to use some of my other crafting skills for their channel, so they asked me to make some felt food for a new segment called “Felt up in the Kitchen”.
This Burger was made using felt, from my own pattern and design, and was completely sewn by hand. It was then sent to Tastemade for them to animate in their studio.
I created some new branding for Illustrator Winding The Bobbin Up.
After initially designing a logo for her, I then designed a bunch of illustrated elements and stationary for her brand.
A small selection of digital lettering, mostly self-initiated, and some created as part of the @homsweethom #homwork challenge.
More can be found on my Instagram.
A selection of animations created for Tastemade’s Snapchat Channel.
Over the course of a year I created over 100 videos for Tastemade. I would suggest concepts and the team at Tastemade would select the ones they’d like me to create. The requirements were that videos would be funny and/or relatable and shareable.
I recently joined in with another Instagram challenge called #drawthisinyourstyle, where artists would share illustrations, mainly of characters, and you would draw that character in your own style.
These are my interpretations of some of the characters I found on the hashtag. The originals and the illustrations they are based on can be found on my Instagram page.
After the success of the Spring Events Calendar, we decided to create a content calendar for the Summer, again detailing all big TV and sporting events of the coming months, so clients could plan out their promoted content. It also contained data from previous events, showing the volume of conversation, so clients could plan the best times to use the Promoted Products.
The calendar folded out for a long view, or could be viewed as a booklet, and had all the days of the month so they could also add in any other events they had planned.